The perceived potential of alternative suppliers and brands to satisfy buyer objectives is part of which stage of the organizational consumer's decision process?

Name: The perceived potential of alternative suppliers and brands to satisfy buyer objectives is part of which stage of the organizational consumer's decision process?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Expectations involve the perceived potential of alternative suppliers and brands to satisfy buyer objectives, influencing the decision-making process in organizations.

The Perceived Potential of Alternative Suppliers and Brands to Satisfy