An organizational consumer's decision process for leasing an important retail site in a small community abruptly changed when a merger was announced by top management. The merger partner has an excellent site in that area. This illustrates

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The abrupt change in the decision process due to the merger and the availability of an excellent site by the merger partner is an example of how situational factors (in this case, the merger) can influence organizational decisions.

An Organizational Consumer's Decision Process for Leasing an Important Retail