The new-task purchase process for organizational consumers is similar to routine purchasing by final consumers.

Name: The new-task purchase process for organizational consumers is similar to routine purchasing by final consumers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The new-task purchase process for organizational consumers involves a more complex, detailed, and formal evaluation process compared to the routine purchasing behavior of final consumers, which is often quicker and based on habitual decision-making.

The New-Task Purchase Process for Organizational Consumers Is Similar to Routine