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A Fine Watch Manufacturer That Markets Watches Costing from $3,000

Question 62

Multiple Choice

A fine watch manufacturer that markets watches costing from $3,000 to $25,000+ wants to determine the percentage of an area's households that would purchase its products. The firm plans to determine the number of authorized watch dealers in each territory based upon this calculation. This manufacturer should study the average household's


A) disposable income.
B) discretionary income.
C) per-capita income.
D) real income.

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