Eighty-three percent of the readers of a popular business magazine are male. Its readers' average household income is $85,800, and over 97 percent work in a professional/managerial capacity. These data describe the magazine's consumer

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The data provided, such as the gender distribution, average household income, and professional status of the readers, are all demographic characteristics. These characteristics are used to describe the demographic profile of the magazine's consumer base.

Eighty-Three Percent of the Readers of a Popular Business Magazine