The last step in an Internet marketing strategy is to
A) implement the Internet marketing strategy.
B) assess performance and make modifications.
C) decide which aspects, if any, of the firm's Internet strategy are to be outsourced.
D) monitor the site on a continuous basis for site crashes and out-of-stock conditions.

Question

Quizplus · Accepted Answer

The last step in an Internet marketing strategy is to assess performance and make modifications to ensure the strategy is effective and meets the business goals.

The Last Step in an Internet Marketing Strategy Is to