Which of the following is NOT a challenge of using the Internet in marketing?
A) Handling closeout sales on the Internet may require special ambiance.
B) A firm's corporate culture may be resistant to change.
C) It may be difficult to integrate a strategy for a bricks-and-clicks firm.
D) Investment costs and ongoing site maintenance costs may be underestimated.

Question

Quizplus · Accepted Answer

Handling closeout sales on the Internet does not require a special ambiance, as ambiance is more relevant to physical retail environments.

Which of the Following Is NOT a Challenge of Using