A marketer sees a synergy between having a Web site and a traditional retail facility. Which format should it pursue?
A) An integrated retail format
B) Clicks-only
C) Bricks-and-clicks
D) Bricks-and-mortar

Question

Quizplus · Accepted Answer

A marketer who sees synergy between a website and a traditional retail facility should pursue a "Bricks-and-clicks" format, which combines both online and physical store presence.

A Marketer Sees a Synergy Between Having a Web Site