The focus/tailored approach offered by the Web enables a firm to
A) outsource site development and maintenance.
B) effectively reach its target market.
C) reduce the costs of maintaining its Web site.
D) reduce its site development costs.

Question

Quizplus · Accepted Answer

The Web allows firms to effectively reach their target market through targeted advertising, personalized content, and direct communication, making it easier to connect with specific groups of consumers.

The Focus/tailored Approach Offered by the Web Enables a Firm