The ordering of a specially-made suit based upon several fittings represents an example of mass customization.

Question

Quizplus · Accepted Answer

Mass customization refers to the process of delivering wide-market goods and services that are modified to satisfy a specific customer's needs. The ordering of a specially-made suit based on several fittings is an example of bespoke or custom tailoring, not mass customization, as it is tailored to the individual's specific measurements and preferences rather than being a customizable option within a mass-produced product line.

The Ordering of a Specially-Made Suit Based Upon Several Fittings