Which approach to product planning is most often used by a firm with a large financial commitment to a nonstandardized approach?

Question

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Forward invention is the most often used approach to product planning by a firm with a large financial commitment to a nonstandardized approach because it involves creating a new product that is not based on an existing product. This approach is often used by firms that are looking to create a new market or to differentiate themselves from their competitors.

Which Approach to Product Planning Is Most Often Used by a Firm