A firm decided that while a straight extension strategy was most appropriate, promotional appeals for its clothing products had to be changed based upon cultural differences. Style was more important in some countries, fit in others, and durability in others. A pure standardized approach to market planning is most appropriate.

Question

Quizplus · Accepted Answer

A pure standardized approach to market planning would not be most appropriate in this scenario because the firm is adjusting its promotional appeals based on cultural differences, indicating a need for a more localized or adapted marketing strategy rather than a completely standardized one.

A Firm Decided That While a Straight Extension Strategy Was