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Which of These Statements About Marketing Information Systems Is Correct

Question 56

Multiple Choice

Which of these statements about marketing information systems is correct?


A) Data storage should ordinarily be limited to one year.
B) Marketing information systems are not necessary for companies with little competition.
C) Marketing information systems better enable a firm to ascertain trends through analysis of long-term data.
D) Marketing information systems are an important component of marketing research activities.

Correct Answer:

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