A marketing manager of a small firm seeks information on the ice cream industry. He/she intends to do a key word information search using such terms as "ice cream," "dairy products/desserts," and "frozen food products." The manager should use what type of secondary source?

Question

Quizplus · Accepted Answer

A commercial database is the most appropriate secondary source for conducting a keyword information search on a broad industry like ice cream. These databases compile vast amounts of information from various sources, making it easier to find specific industry data, trends, and reports.

A Marketing Manager of a Small Firm Seeks Information on the Ice