A firm's relationship marketing program can be enhanced by data-base marketing.
Correct Answer:
Verified
Q94: Continuous monitoring enables a firm to react
Q95: While any company can operate a marketing
Q96: Generally, commercial data bases are available only
Q97: Data-base marketing enables firms to target promotions
Q98: In data-base marketing, the more identifying codes
Q100: Marketing research involves systematically gathering, recording, and
Q101: A significant difficulty associated with single-source data
Q102: Conducting international marketing research can be cumbersome
Q103: The role of conclusive research is to
Q104: A major advantage of the use of
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