Data-base marketing enables firms to target promotions to a highly-focused target audience.
Correct Answer:
Verified
Q92: A marketing intelligence network consists of marketing
Q93: A marketing information system is a part
Q94: Continuous monitoring enables a firm to react
Q95: While any company can operate a marketing
Q96: Generally, commercial data bases are available only
Q98: In data-base marketing, the more identifying codes
Q99: A firm's relationship marketing program can be
Q100: Marketing research involves systematically gathering, recording, and
Q101: A significant difficulty associated with single-source data
Q102: Conducting international marketing research can be cumbersome
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