A marketing information system is a part of marketing research.

Question

Quizplus · Accepted Answer

A marketing information system (MIS) is a structured, interacting complex of persons, machines, and procedures designed to generate an orderly flow of pertinent information collected from both internal and external sources, for use as the basis for decision-making in specific responsibility areas of marketing management. It is not merely a part of marketing research; rather, marketing research functions as a component or subsystem of the broader marketing information system, which encompasses a wider range of data sources and analytical tools.

A Marketing Information System Is a Part of Marketing Research