In a study, a researcher found that less than 10 percent of the respondents were aware that Pentax is a camera manufacturer. The researcher concludes that Pentax must drastically change its advertising strategy on the basis of its poor brand name recognition. What stage of the marketing research process is involved here?

Question

Quizplus · Accepted Answer

The researcher's conclusion about changing the advertising strategy is a recommendation based on the findings of the study.

In a Study, a Researcher Found That Less Than 10