In setting up a series of questionnaires for analysis, a market researcher assigns a 1-digit number to classify type of residence for each respondent: one-family home (1), two-family home (2), and multiple dwelling (3). With which aspect of the marketing research process is the researcher involved?

Question

Quizplus · Accepted Answer

The researcher is involved in coding, which involves assigning numerical values to responses for easier data entry and analysis.

In Setting Up a Series of Questionnaires for Analysis, a Market