The data collection technique most appropriate to measure the length of time consumers spend in the cereal aisle of a supermarket is

Question

Quizplus · Accepted Answer

Observation is the most appropriate data collection technique for measuring the length of time consumers spend in a specific area, such as the cereal aisle of a supermarket, because it allows researchers to directly and accurately record this behavior without relying on participant recall or interpretation.

The Data Collection Technique Most Appropriate to Measure the Length