Recent purchasers of Dell notebook computers were asked to "evaluate their perceptions of the image of multiple brand companies" by an independent market research firm. Respondents were told that "the research was conducted to enable computer manufacturers to better understand consumers' motivations." This is an example of

Question

Quizplus · Accepted Answer

Nondisguised research is when participants are aware of the research's purpose, as in this case where respondents were informed that the study aimed to understand consumers' motivations for computer manufacturers.

Recent Purchasers of Dell Notebook Computers Were Asked to "Evaluate