A retailer evaluating a proposed location for a new store found that while the pedestrian traffic count was very high between 9 A.M. and 5 P.M. on weekdays, it was very low on weekends. Furthermore, a low percent of the weekend traffic carried shopping bags. What primary data collection technique did the retailer use?

Question

Quizplus · Accepted Answer

The retailer used observation, a primary data collection technique, by directly noting the pedestrian traffic and the percentage of those carrying shopping bags without interacting with them.

A Retailer Evaluating a Proposed Location for a New Store