A marketing information system must include the means to generate, analyze, disseminate, and store appropriate marketing information.

Name: A marketing information system must include the means to generate, analyze, disseminate, and store appropriate marketing information.
Brand: Quizplus
Rating: 4.8 (62 reviews)

Question

Quizplus · Accepted Answer

A marketing information system is designed to support marketing decision making by collecting, analyzing, and disseminating relevant and timely marketing information to decision makers.

A Marketing Information System Must Include the Means to Generate