Which of the following is NOT a feature of a good strategic marketing plan?
A) A process in which different functional areas coordinate efforts
B) A process for formulating strategies
C) A large marketing budget
D) A means of monitoring performance
Correct Answer:
Verified
Q1: The allocation of resources and effort within
Q3: The process- and output-related philosophy whereby a
Q4: Which of the following is NOT part
Q5: Marketing plans can be categorized by
A) objective,
Q6: What time span is most often covered
Q7: A major advantage of bottom-up marketing plans
Q8: The information flow in top-down planning comes
Q9: A major disadvantage of top-down marketing planning
Q10: The existence of a centralized planning staff
Q11: In comparison with marketing personnel,
A) finance personnel
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