Which statement about strategic business units (SBUs) is correct?
A) The greater the number of SBUs, the less difficulty in coordinating the firm's overall marketing plan.
B) The terms "SBU" and "product department" are synonymous.
C) Identical products sold to different target markets (final and organizational consumers) are always combined into one SBU.
D) Each strategic business unit has a unique marketing plan.
Correct Answer:
Verified
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