The strategic business unit (SBU) concept was developed as a means of better explaining the diversity in profitability within an organization.
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Q98: The strategic planning process is most applicable
Q99: An organizational mission can be expressed in
Q100: Heavily diversified organizations generally have a clear
Q101: Strategic business units (SBUs) may be divisions,
Q102: A strategic business unit (SBU) may include
Q104: A specialized firm can have as few
Q105: Image-related marketing objectives are more likely than
Q106: Situation analysis is also called SWOT analysis.
Q107: The questions: "Where is the firm now?"
Q108: Marketing mix-related decisions are typically made in
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