The General Electric business screen incorporates many more variables than the Boston Consulting Group matrix.

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The General Electric (GE) business screen, also known as the GE/McKinsey Matrix, incorporates multiple factors for assessing business units, including market attractiveness and business unit strength, which involve a variety of variables such as market growth, market size, market trends, competitive intensity, and product quality. In contrast, the Boston Consulting Group (BCG) matrix primarily focuses on market growth rate and market share.

The General Electric Business Screen Incorporates Many More Variables Than