The product/market opportunity matrix enables a firm to evaluate four different approaches to increasing sales.

Name: The product/market opportunity matrix enables a firm to evaluate four different approaches to increasing sales.
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The product/market opportunity matrix, also known as the Ansoff Matrix, outlines four strategies for growth: market penetration, market development, product development, and diversification, each offering a different approach to increasing sales.

The Product/market Opportunity Matrix Enables a Firm to Evaluate Four