A clear, integrated marketing objective for a pharmaceutical manufacturer is "to increase its overall sales by 10 percent annually through the successful introduction of three major new drugs within the next three years."

Question

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This statement is a clear, integrated marketing objective as it specifies a measurable goal (10% sales increase), a strategy (introduction of three new drugs), and a timeframe (within the next three years).

A Clear, Integrated Marketing Objective for a Pharmaceutical Manufacturer Is