The extension of brand loyalty from the firm's current products to new products is an important characteristic of product development.

Name: The extension of brand loyalty from the firm's current products to new products is an important characteristic of product development.
Brand: Quizplus
Rating: 4.9 (55 reviews)

Question

Quizplus · Accepted Answer

Brand loyalty can facilitate the acceptance and success of new products, as loyal customers are more likely to try and trust new offerings from a brand they already support.

The Extension of Brand Loyalty from the Firm's Current Products