An ideal Boston Consulting Group matrix has no cash cows and no dogs, but plenty of stars and question marks.

Question

Quizplus · Accepted Answer

An ideal Boston Consulting Group (BCG) matrix should have a balanced portfolio including cash cows (for steady cash flow), stars (high growth, high market share), question marks (high growth, low market share) for potential future stars, and ideally fewer dogs (low growth, low market share), which are often considered for divestiture. Cash cows are important for funding other segments.

An Ideal Boston Consulting Group Matrix Has No Cash Cows