Unlike the Boston Consulting Group matrix which considers the firm's business strength from a single dimension (market share), the General Electric business screen considers the firm's business strengths from the perspective of many dimensions (patent protection, marketing effectiveness, and control over prices).

Question

Quizplus · Accepted Answer

The General Electric (GE) business screen extends the analysis beyond the Boston Consulting Group (BCG) matrix by evaluating a business on multiple dimensions, including factors like patent protection, marketing effectiveness, and control over prices, rather than just market share. This provides a more nuanced understanding of a firm's strategic position.

Unlike the Boston Consulting Group Matrix Which Considers the Firm's