According to the Boston Consulting Group matrix, cash cows generate cash and those question marks that need to be revitalized use cash.

Question

Quizplus · Accepted Answer

In the Boston Consulting Group (BCG) matrix, cash cows are business units or products that have a high market share in a slow-growing industry and generate more cash than they consume. Question marks are units with low market share in a high-growth market and typically require significant cash to capture more market share or become profitable.

According to the Boston Consulting Group Matrix, Cash Cows Generate