In a monopoly situation, the firm's key marketing task is to
A) differentiate its products on the basis of nonprice factors.
B) differentiate its products on any factors.
C) ensure a large product supply at low prices.
D) maintain its uniqueness and to prevent competitors from entering the market.

Question

Quizplus · Accepted Answer

In a monopoly, the firm is the sole provider of a product or service, so its main task is to maintain its unique position and prevent potential competitors from entering the market.

In a Monopoly Situation, the Firm's Key Marketing Task Is