Which statement concerning uncontrollable factors is correct?
A) Uncontrollable factors cannot be fully directed by an organization and its marketers.
B) While uncontrollable factors can be fully directed by top management, they cannot be directed by its marketers.
C) Uncontrollable factors cannot be incorporated into a marketing plan.
D) Uncontrollable factors are not susceptible to contingency planning techniques.

Question

Quizplus · Accepted Answer

Uncontrollable factors refer to external elements that a company or its marketers cannot directly control, such as economic conditions, competition, and consumer trends. These factors can influence an organization's performance but cannot be fully directed by it.

Which Statement Concerning Uncontrollable Factors Is Correct