The specific combination of marketing elements used to achieve objectives and satisfy the target market is the
A) differential advantage.
B) marketing strategy.
C) marketing mix.
D) marketing plan.

Question

Quizplus · Accepted Answer

The marketing mix refers to the specific combination of marketing elements—often identified as the 4Ps: product, price, place, and promotion—used by a company to achieve its marketing objectives and satisfy the needs of its target market.

The Specific Combination of Marketing Elements Used to Achieve Objectives