A firm is a low-cost provider in an industry on the basis of cost economies due to its high market share and key patents. This illustrates its
A) differential advantage.
B) marketing objective.
C) target market.
D) marketing mix.

Question

Quizplus · Accepted Answer

The firm's low-cost position due to high market share and key patents represents a differential advantage, as it differentiates itself from competitors by offering lower prices.

A Firm Is a Low-Cost Provider in an Industry on the Basis