The process of subdividing a market into clear subsets of customers that act in the same way or have comparable needs is referred to as
A) demographic marketing.
B) market segmentation.
C) lifestyle segmentation.
D) target marketing.

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or marketing mixes.

The Process of Subdividing a Market into Clear Subsets of Customers