Which of the following is an example of a marketing objective?
A) To maintain return on investment at 14 percent
B) To earn a 7-year payback period on a new plant
C) To double the current research and development budget
D) To increase market share to 15 percent

Question

Quizplus · Accepted Answer

Increasing market share to 15 percent is a marketing objective because it directly relates to the company's strategic goals in the marketplace, focusing on expanding its customer base or sales volume relative to competitors.

Which of the Following Is an Example of a Marketing