Which of these factors is generally considered NOT to be controllable by marketing personnel?
A) The marketing mix
B) Overall objectives
C) The selection of a target market
D) The marketing organization

Question

Quizplus · Accepted Answer

Overall objectives are typically set by higher-level management or corporate strategy, making them less controllable by marketing personnel compared to the marketing mix, target market selection, and the marketing organization structure, which are directly influenced by marketing decisions.

Which of These Factors Is Generally Considered NOT to Be