A commonly used market segment would classify consumers on the basis of
A) perceived risk.
B) ownership.
C) age group.
D) risk tolerance.

Name: A commonly used market segment would classify consumers on the basis of A) perceived risk. B) ownership. C) age group. D) risk tolerance.
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Question

Quizplus · Accepted Answer

Age group is a commonly used basis for segmenting markets because consumer preferences often vary significantly with age, making it a useful criterion for targeting specific products or services.

A Commonly Used Market Segment Would Classify Consumers on the Basis