An appliance retailer has decided to limit its business to marketing major appliances in a size suitable for smaller apartments. This represents its
A) role of marketing.
B) line of business.
C) corporate culture.
D) overall objectives.

Question

Quizplus · Accepted Answer

The decision to focus on marketing major appliances of a size suitable for smaller apartments defines the retailer's line of business, indicating the specific market segment and type of products it has chosen to specialize in.

An Appliance Retailer Has Decided to Limit Its Business to Marketing