Marketing is given an important role in a company if
A) marketing functions are narrowly defined.
B) the firm invests heavily in distribution facilities.
C) marketing personnel have both short-term and long-term objectives.
D) marketing personnel have decision making authority and adequate resources are provided.

Question

Quizplus · Accepted Answer

Marketing is given an important role in a company when marketing personnel have decision-making authority and adequate resources are provided. This enables them to effectively plan, execute, and adjust marketing strategies to meet the company's objectives.

Marketing Is Given an Important Role in a Company If