Which of the following is NOT a controllable factor that is directed by top management?
A) Role of marketing
B) Overall objectives
C) Selection of a target market
D) Line of business

Question

Quizplus · Accepted Answer

Selection of a target market is typically a strategic decision involving market research and analysis, which is more directly influenced by marketing teams rather than top management. Top management sets the overall direction, objectives, and business lines, but the specific selection of a target market is often a collaborative effort that involves various departments, including marketing, to ensure the chosen market aligns with the company's capabilities and strategic goals.

Which of the Following Is NOT a Controllable Factor That