Which of the following are parts of a marketer's macroenvironment?
A) A firm's societal environment
B) The capabilities of the firm itself
C) A firm's distributors
D) A firm's pricing strategy

Question

Quizplus · Accepted Answer

The macroenvironment refers to the broader, external forces that affect the operations of a firm, including societal trends, economic conditions, technological changes, and legal and political factors. A firm's societal environment is part of this macroenvironment, encompassing demographics, culture, and social trends that can influence consumer behavior and market demand. The capabilities of the firm itself, its distributors, and its pricing strategy are considered part of the microenvironment, which includes factors within the firm's immediate environment that directly affect its business operations and performance.

Which of the Following Are Parts of a Marketer's Macroenvironment