The elements that are internally directed by a firm and its marketers are known as
A) the marketing mix.
B) controllable factors.
C) marketing strategies.
D) marketing tactics.

Question

Quizplus · Accepted Answer

Controllable factors refer to the elements that a firm and its marketers can directly control, such as product, price, place, and promotion, which are collectively known as the marketing mix. These are internal factors that the company can adjust to meet the needs of its target market.

The Elements That Are Internally Directed by a Firm and Its