The structural arrangement that directs marketing functions is outlined in the
A) marketing mix.
B) firm's objectives.
C) marketing organization.
D) corporate culture.

Name: The structural arrangement that directs marketing functions is outlined in the A) marketing mix. B) firm's objectives. C) marketing organization. D) corporate culture.
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Question

Quizplus · Accepted Answer

The marketing organization is responsible for structuring and directing the marketing functions within a company.

The Structural Arrangement That Directs Marketing Functions Is Outlined in the