When the senior executives at a home improvement center communicate the firm's concern for high levels of customer service and for honesty in dealing with customers (they should sell a $1 washer instead of a $100 faucet, if only the washer is needed), the executives are communicating the firm's
A) marketing mix.
B) role of marketing.
C) corporate culture.
D) line of business.

Question

Quizplus · Accepted Answer

The executives are communicating the firm's corporate culture, which encompasses the values, beliefs, and behaviors that guide how the company's employees interact with each other and with customers. Emphasizing honesty and high levels of customer service reflects the company's internal values and ethical standards.

When the Senior Executives at a Home Improvement Center Communicate