A hospital supply firm has a unique computer program which facilitates reordering hospital supplies. Orders are placed directly to the wholesaler who guarantees next day delivery. This program and order cycle time represent the wholesaler's
A) differential advantage.
B) marketing philosophy.
C) marketing mix.
D) target strategy.

Question

Quizplus · Accepted Answer

The unique computer program and the guaranteed next day delivery provide the wholesaler with a differential advantage, which means they offer something unique or superior compared to their competitors, in this case, in terms of order efficiency and delivery speed.

A Hospital Supply Firm Has a Unique Computer Program Which