The use of sales call reports by a sales manager to assess customers' attitudes toward a new product is an example of adaptation.

Question

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This is an example of feedback, as the sales call reports are used to gather information on customer reactions and attitudes towards a product, which is then analyzed to make decisions or adjustments. Adaptation refers to changing strategies or products to better fit the market or customer needs, not the process of gathering feedback.

The Use of Sales Call Reports by a Sales Manager